Proximo Spirits

Dare to be Different

key highlights:
FMCG
Lifestyle
client
Proximo Spirits
commissioned by
Hill+Knowlton Strategies
production
Emergent Films

Proximo Spirits sought to bring their premium tequila product (1800 Cristalino) to Asia with intentions to make it the drink of choice for affluent non-conformists. EF® brought the concepts to life through monochromatic, lighting-focused fast-paced videos. Talent and location scouting was critical in order to fully emulate the personality and narrative behind the campaign.

Filmed in Singapore
director
Mark Sim Young
DP
Kenan Liew
exe. producer
Marco Liao
producers
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1st assistant director
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full crew  →